Celeste Cook is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, Celeste provides strategic planning services, experienced consulting services, and expert training programs to the credit union industry. In addition to being a consultant and trainer, she is a keynote and motivational speaker with a dynamic and engaging style that have made her highly sought after within the credit union industry. Celeste has also served as an industry expert, motivational specialist, and keynote speaker for credit union associations and leagues nationwide. Along with being CEO of cuStrategies LLC, she has been involved in the credit union industry for more than 20 years and a professional speaker and trainer for 15 of those years – also working for a $1.6 billion credit union in Atlanta, Georgia, and working as a consultant and trainer with Rex Johnson of Lending Solutions Consulting. Celeste integrates her experience and proven strategies into her presentations that have helped credit unions across the nation increase loan growth and profitability...up to 33 percent loan growth with decreased and/or minimized delinquencies and loan losses (with an emphasis on consumer lending) in one year. Topics include but are not limited to:

• The Future of Credit Unions...How to Remain Relevant (Keynote)

• How to Sustain in a Regulatory-Burdened Environment
• How to Overcome the Potential Loss of Fee Income due to CFPB
• Ten Ways to Boost Your Credit Union’s Income
• Innovative Marketing Strategies for Growth
• Innovative Leadership – Rethink, Renew, Revive
• Key Leadership Strategies for Growth, Profitability, and Retention
• Ten Strategic Planning Best Practices for Managed Growth
• Get More Strategic About Loan Growth
• Ten Steps to Create Dynamic Sales and Service Engagement Culture
• Becoming More Strategic about Loan Growth and Profitability
• Five Ways to Increase Loan-Interest Income
• Best Practices for Serving the Underserved
• Attracting Millennials...The Next Generation of Revenue
• The Pros and Cons of Loan Interest Income versus Fee Income
• Innovative Lending Strategies
• Transforming your staff from Order Takers to Financial Solution Partners
• Risk-Based Lending Best Practices
• Winning with Auto Loans
• The Pros and Cons of Direct Versus Indirect Lending
• Five Ways to Engage Members for Long-Term Sustainability
• Lending Best Practices
• Collections Best Practices for Loan Growth, Profitability, and Retention
• Deepening Member Engagement
• Key Strategies to Attract and Retain Millennials
• Marketing Best Practices for Growth
• Innovative Lending Strategies for Growth, Profitability, and Retention
• Ten Steps to Relentless Loan Growth

• Sale and Service Strategies for Member Engagement and Retention
• Sales and Service Best Practices
• Creating Member Engagement
• Management Best Practices for Growth
• Key Strategies to Build a Strong Culture
• Ten Steps to Create Unparalleled Service
• Branding from the Inside Out for WOW Service
• Ten Ways to Transform Business Development for Loan Growth and Loyalty
• Ten Best Practices of Business Development
• Marketing Best Practices
• Two Day Lending School – Credit Scoring and Analysis (CSA) Program
• Marketing and Business Development Program (two-day program)
• Leadership Institute (one-day program)