Celeste Cook is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, Celeste provides strategic planning services, experienced consulting services, and expert training programs to the credit union industry. In addition to being a consultant and trainer, she is a keynote and motivational speaker with a dynamic and engaging style that have made her highly sought after within the credit union industry. Celeste has also served as an industry expert, motivational specialist, and keynote speaker for credit union associations and leagues nationwide. Along with being CEO of cuStrategies LLC, she has been involved in the credit union industry for more than 20 years and a professional speaker and trainer for 15 of those years – also working for a $1.6 billion credit union in Atlanta, Georgia, and working as a consultant and trainer with Rex Johnson of Lending Solutions Consulting. Celeste integrates her experience and proven strategies into her presentations that have helped credit unions across the nation increase loan growth and profitability...up to 33 percent loan growth with decreased and/or minimized delinquencies and loan losses (with an emphasis on consumer lending) in one year. Topics include but are not limited to:

• Are Your Core Competencies Having a Positive Impact on Growth
• Servant Leadership: Leading from the Heart, Soul, and the Mind
• Leadership: Turning Challenges into Opportunities
• Culture Transformation: Best Practices
• Building a “Caring” Culture for Growth
• Building a Leadership Brand for Growth
• Building Blocks for Successful Growth!
• Leading Change Effectively for Success
• Loyalty...where did it go and how do we get it back?
• You Can’t Grow with the Status Quo
• People Define Your Culture...What’s in your Culture?
• Becoming Relationship-Focused versus Transaction-Focused
• Building a Relationship-Focused Culture
• EXTRAordinary Service Equals Sales
• Creating a Caring Culture for Success from the Top Down
• Loyalty = Growth
• Transforming the Member Experience into Loyalty through All Delivery Channels
• Where’s the Loyalty? How To Get It Back!
• The Mystery of Millennials
• Enhancing Board/CEO Relationships for Greater Success
• The Future of Credit Unions...How to Remain Relevant for Growth (Keynote)
• How to Create the Future of Your Credit Union (Keynote or Breakout)
• Innovative Leadership – Rethink, Renew, Revive (Keynote or Breakout)
• Key Leadership Strategies for Growth, Profitability, and Retention (Keynote or Breakout
• Board-Driven Holistic Leadership: Board, CEO’s, Supervisory Committee, Management
• Board Leadership for Growth

• Leading for Success – Your Role as a Director
• Ten Strategic Planning Best Practices for Growth
• Getting More Strategic About Loan Growth
• Becoming More Strategic about Loan Growth and Profitability
• Ten Steps to Attract New Members & Loans
• Preventing Loan Losses through Relationship Strategies to Increase Loan Growth
• Five Ways to Boost Your Credit Union’s Growth
• Turning Financial Literacy into Loan Opportunities
• Serving the Underserved the Right Way and Increasing Loan Growth and Profitability
• Onboarding: Increased engagement, revenue, and retention
• Increasing Loan Growth and Profitability through Outbound Calling
• How to increase engagement, revenue, and retention
• Millennials: Their Impact on the Economy and Credit Unions
• Attracting Millennials...The Next Generation of Revenue
• Service Versus Sales: Enhancing the Service Experience to Enhance Sales
• Serving versus Selling: Greater Engagement, Revenue, and Retention
• Key Marketing Strategies for Growth
• Ten Steps to Create a Dynamic Sales and Service Engagement Culture
• Best Practices for Serving the Underserved and Increasing Profitability
• Key strategies to increase loan interest income and your bottom line
• Innovative Collection Strategies to Increase Loan Growth
• Collections Best Practices to Prevent Loan Losses and Increase Loan Growth
• Transforming Employees into Financial Solution Partners
• Lending Best Practices
• Winning with Auto Loans

• Direct versus Indirect Lending: Driving Growth
• Ten Steps to Attract New Members and Loans
• Lending Best PracticesEnhancing Member Engagement
• Ten Steps to Relentless Loan Growth
• Sale and Service Strategies for Member Engagement and Retention
• Sales and Service Best Practices
• Creating Member Engagement
• Ten Steps to Create Unparalleled Service
• Branding from the Inside Out for WOW Service
• Ten Ways to Transform Business Development for Loan Growth and Loyalty
• Business Development Best Practices
• Two Day Lending School – Credit Scoring and Analysis (CSA) Program
• Marketing and Business Development Program (one- or two-day program)
• Leadership Institute (one- or two-day program)